The Marketing and Communications Lead Job in Lagos offers an opportunity for an experienced marketing professional to lead brand strategy, digital marketing, public relations and communications for a leading group of co-educational schools.
The People Practice is recruiting on behalf of its client, a top-tier group of schools offering nursery, primary and secondary education. The successful candidate will develop and execute marketing strategies to increase student enrolment, strengthen the school’s reputation and communicate its commitment to 21st-century educational excellence.
This full-time opportunity is suitable for professionals with substantial marketing experience, strong leadership skills and a proven track record in brand management and strategic communications.
Job Details
- Job Title: Marketing & Communications Lead
- Recruitment Agency: The People Practice
- Industry: Education
- Location: Lagos State, Nigeria
- Employment Type: Full-time
- Experience Required: 7 to 9 years in marketing, communications or public relations, including 2 to 3 years in a leadership or managerial role
- Application Deadline: Not specified
- Application Method: Online application
About the Recruitment
The People Practice is recruiting for a client operating a group of co-educational schools across nursery, primary and secondary education.
The organisation seeks a marketing leader who can develop a strong institutional brand, improve engagement with prospective parents and alumni, support student enrolment targets and establish an effective marketing and communications structure.
Job Summary
The Marketing & Communications Lead will develop and implement medium-to-long-term brand and communications strategies aligned with the school’s institutional vision, enrolment goals and student retention targets.
The successful candidate will oversee marketing communications operations, lead the Integrated Marketing Communications (IMC) strategy, manage the school’s brand positioning and coordinate activities across digital marketing, media relations, content development and community engagement.
Key Responsibilities
1. Strategic Planning
- Develop and implement comprehensive marketing and communications plans aligned with enrolment goals, retention targets and the school’s institutional vision.
- Identify key audience groups, including prospective parents, alumni and the local community.
- Develop targeted engagement strategies across relevant communication channels.
- Ensure marketing activities support the school’s long-term growth and reputation.
2. Content Development
- Lead the creation of compelling content for the school website, social media platforms, parent newsletters, prospectuses and promotional materials.
- Collaborate with academic departments, school leadership and the admissions team to showcase student achievements.
- Highlight alumni success stories, institutional milestones and educational excellence.
- Ensure that marketing content reflects the school’s values and brand positioning.
3. Digital Marketing and CRM Management
- Manage digital marketing campaigns across social media, email marketing, search engine optimisation (SEO) and targeted online advertising.
- Use Customer Relationship Management (CRM) systems to track prospective families throughout the admissions process.
- Optimise admissions pipelines and address parent enquiries proactively.
- Monitor key performance indicators (KPIs) to evaluate campaign performance.
- Analyse marketing data and use the findings to improve engagement and campaign effectiveness.
4. Media Relations and Public Relations
- Build relationships with media outlets, education journalists and relevant influencers.
- Secure positive media coverage for the school’s programmes, events and achievements.
- Prepare and distribute press releases, media pitches and event media kits.
- Identify opportunities to improve the institution’s visibility and reputation.
5. Brand Management and Department Leadership
- Maintain brand consistency across communication channels and marketing materials.
- Protect the school’s visual identity, including its logos, colours and messaging.
- Develop and manage the marketing department’s budget.
- Monitor expenditure and ensure marketing objectives are achieved cost-effectively.
- Coordinate community engagement, open days and outreach activities to increase brand awareness.
Requirements and Qualifications
Candidates applying for the Marketing & Communications Lead position must meet the following requirements:
- A Bachelor’s degree in Marketing, Communications, Public Relations or a related field.
- A Master’s degree is an added advantage.
- Seven to nine years of experience in marketing, communications or public relations.
- At least two to three years of experience in a leadership or managerial position.
- Proven experience in brand marketing, preferably in premium education, luxury lifestyle, non-profit or corporate sectors.
- Strong proficiency in digital marketing tools and platforms.
- Experience with social media management, email marketing and web analytics.
- Proficiency in Google Workspace, Microsoft Office and standard marketing software.
Essential Skills
The successful candidate should demonstrate the following skills:
- Excellent writing, storytelling and content development abilities.
- Strong interpersonal and stakeholder management skills.
- Strategic thinking and problem-solving abilities.
- Experience with CRM software and admissions or customer engagement pipelines.
- Ability to track KPIs and make data-driven marketing decisions.
- Excellent written, verbal and presentation skills.
- Strong attention to detail and accuracy in brand representation.
- Ability to collaborate effectively with parents, teachers, school leadership, board members and media representatives.
- A results-oriented approach focused on enrolment, engagement and brand growth.
How to Apply for the Marketing & Communications Lead Job
Interested and qualified candidates should submit their applications through the online application channel provided by The People Practice.
Application Method: Online
Recruitment Agency: The People Practice
Application Deadline: Not specified.
Applicants should prepare an updated CV highlighting their marketing leadership experience, brand management achievements, digital marketing expertise, CRM proficiency and measurable campaign results.
Candidates with experience in the education sector or other premium brands should emphasise relevant achievements that demonstrate their ability to drive enrolment, strengthen reputation and manage integrated marketing communications.
Apply through the original job listing’s online application link.
