Tulips n Lilies Confectionery, also known as TLC Bakery, is a bakery in Ibadan known for producing cakes, desserts and other confectionery products for a wide range of occasions.
The company is committed to delivering quality products and memorable customer experiences while upholding its values of integrity, care and excellence.
Job Summary
The Content Associate will support the creation and publication of engaging content across social media and other digital platforms. The successful candidate will work closely with the Content Lead to transform creative ideas into content that attracts attention, builds trust, strengthens the online community and supports business growth.
This position is ideal for a creative, proactive, organised and internet-savvy individual interested in Content Creation Jobs in Ibadan.
Key Responsibilities
Content Creation
- Create engaging content for Instagram, TikTok, Facebook and other relevant platforms.
- Shoot and edit short-form videos, reels, stories, product videos and behind-the-scenes content.
- Develop content featuring products, customers, team members, business processes, events and the brand story.
- Assist with photography and videography during content shoots.
- Repurpose existing content into different formats for multiple platforms.
Content Ideas and Execution
- Generate fresh content ideas based on trends, customer behaviour and business objectives.
- Research trending sounds, formats, hooks and content styles.
- Turn approved ideas into engaging social media content.
- Participate in brainstorming and content planning sessions.
- Help ensure content is produced according to the agreed content calendar.
Founder-Led Content
- Assist with developing content featuring the Founder/Managing Director.
- Help capture the Founder’s thoughts, experiences, opinions, lessons and business journey.
- Assist with filming talking-head videos, founder-led reels, educational content and behind-the-scenes videos.
- Help present the Founder in a relatable, credible and trustworthy way to the audience.
Community Engagement
- Monitor comments, direct messages and audience conversations.
- Respond to relevant comments and interactions in line with the brand voice.
- Identify customer questions, complaints, interests and recurring conversations that can inspire future content.
- Support efforts to build an active and engaged online community.
Content Performance
- Monitor the performance of published content.
- Track metrics such as views, reach, engagement, shares, saves, profile visits and enquiries.
- Identify high-performing content and help replicate successful formats.
- Report content performance and insights to the Content Lead.
Content Production Support
- Assist with planning and executing content shoots.
- Prepare products, props, locations and equipment needed for shoots.
- Coordinate with team members involved in content production.
- Ensure content assets are properly organised and stored.
Requirements and Qualifications
- Experience creating social media content.
- Good understanding of Instagram and TikTok trends and culture.
- Ability to shoot and edit short-form videos.
- Strong creative instincts and visual communication skills.
- Understanding of hooks, storytelling and audience engagement.
- Experience with CapCut, Canva or similar content creation tools.
- Interest in marketing and consumer behaviour.
- Excellent organisational and time-management skills.
- Strong attention to detail and reliability.
- Willingness to learn and develop new content creation skills.
- Ability to work effectively in a fast-paced business environment.
- Willingness to appear on camera when required.
Ideal Candidate
The ideal candidate should be creative, proactive and comfortable taking ownership of content projects. They should stay current with social media trends and understand that effective content should contribute to brand awareness, customer engagement and business growth.
Candidates interested in Social Media Jobs in Oyo State, Digital Content Jobs in Nigeria and Social Media Content Creator Jobs should be able to combine creativity with consistent execution and measurable results.
Key Performance Indicators
Performance will be assessed based on:
- Consistency and quality of content production and publishing.
- Creativity and usefulness of content produced.
- Number of usable content assets created.
- Growth in reach, engagement and online community.
- Improvement in content performance over time.
- Speed and quality of execution.
- Contribution to enquiries, leads and sales generated through content.
- Ability to identify and execute relevant trends quickly.
Salary and Benefits
- Salary: ₦100,000 – ₦120,000 per month
- HMO
- Salary increase every 12 months
Application Closing Date
30th September, 2026.
How to Apply
Interested and qualified candidates should apply online through the application form below:
