Pad-Up Creations Limited is a leading producer of washable and reusable sanitary pads in Africa. The company is committed to providing sustainable menstrual health solutions for girls and women, particularly those in rural and low-income communities.
Pad-Up Creations Limited is recruiting a results-driven professional to fill the position below:
The Retail Sales Manager (Community & Direct Sales Network) will lead, grow, and manage a network of independent retail sales agents who purchase FMCG products directly and resell them within their local communities.
The successful candidate will be responsible for recruiting and onboarding micro-sales agents, building active seller communities, improving sales performance, and developing a sustainable direct sales network.
This opportunity is ideal for an experienced sales professional with strong knowledge of the FMCG sector, community building, social commerce, and WhatsApp-based team management.
Key Responsibilities
Agent Recruitment and Network Expansion
- Identify, recruit, and onboard high-performing independent sales agents.
- Expand the retail sales network across relevant communities.
- Develop strategies for attracting and retaining productive micro-entrepreneurs.
- Build a sustainable network of active direct sellers.
Community Building and Engagement
- Create, manage, and nurture active WhatsApp groups and community hubs.
- Keep sales agents engaged and motivated through regular communication.
- Share product updates, sales information, and relevant business opportunities with agents.
- Develop strategies to improve agent retention and participation.
Sales Management and Follow-Up
- Establish daily and weekly follow-up routines with sales agents.
- Monitor agent purchase volumes, sales activity, inventory levels, and repeat order cycles.
- Track sales targets and identify opportunities to improve network performance.
- Support agents in overcoming sales and customer engagement challenges.
Training and Capability Building
- Train sales agents on product features, benefits, and value propositions.
- Provide practical guidance on local sales techniques and customer engagement.
- Help agents develop the skills needed to increase sales and build repeat customers.
- Motivate and coach agents to achieve their individual and network targets.
Performance and Inventory Tracking
- Monitor agent performance and purchase activity.
- Track key sales and network performance metrics.
- Monitor inventory and repeat purchasing patterns.
- Prepare regular performance reports for executive leadership.
- Identify underperforming areas and implement appropriate improvement strategies.
Requirements and Qualifications
- Bachelor’s Degree from a recognised institution.
- Minimum of 3 years of proven experience managing micro-sales personnel, independent distributors, or direct sellers.
- Extensive experience and strong market knowledge within the FMCG Sales Jobs in Nigeria sector.
- Demonstrated ability to recruit, train, motivate, follow up with, and retain micro-entrepreneurs.
- Strong knowledge of social commerce and digital communication platforms.
- Excellent proficiency in WhatsApp and other digital platforms for team and community management.
- Outstanding verbal and written communication skills.
- Ability to explain product information clearly and motivate diverse groups of sales agents.
- Proven track record of building and managing a recurring sales ecosystem.
Ideal Candidate
The ideal candidate for the Retail Sales Manager (Community & Direct Sales Network) role should be a highly motivated and results-oriented sales professional with practical experience managing independent sellers and community-based sales channels.
Experience in Direct Sales Jobs in Nigeria and building high-performing sales communities will be highly valuable. Candidates should also demonstrate strong understanding of Retail Sales Manager Jobs, FMCG distribution, social commerce, and agent performance management.
Experience as a Sales Network Manager with the ability to recruit, train, engage, and retain independent sales agents will be an advantage.
What Pad-Up Creations Offers
- Competitive Compensation: Base salary with a performance-linked bonus structure tied to sales network growth and agent activity.
- Leadership Opportunity: High autonomy to build, scale, and shape a new retail distribution channel.
- Growth Environment: Direct access to leadership, professional development, and opportunities for long-term career advancement.
Application Closing Date
30th October, 2026.
How to Apply
Interested and qualified candidates should send an updated CV along with a short summary detailing their experience in managing micro-sales networks and building WhatsApp-based seller communities to hr@padupcreations.com.
Use “Retail Sales Manager (Community & Direct Sales Network)” as the subject of the email.
