Esorae is a wellness-led lifestyle and home ecosystem focused on helping people live, rest, and feel better. Its growing portfolio includes premium mattresses and pillows, bedding, bath essentials, home fragrances, gifting products, real estate, residential and commercial developments, and other curated wellness and lifestyle solutions.
Job Summary
Esorae Group is seeking an entrepreneurial, commercially driven, and results-oriented Business Manager – Bath Category to lead the growth and development of its Bath Category.
The category covers products including towels, bathrobes, bathmats, hand towels, face towels, duvets, and related home and lifestyle products.
The successful candidate will have end-to-end responsibility for developing and executing the commercial strategy for the category while driving revenue, market penetration, customer acquisition, and profitability across Retail, B2B, B2G, B2C, Digital, and Reseller channels.
This is an entrepreneurial opportunity for a professional who can identify new opportunities, develop routes to market, establish strategic partnerships, and turn commercial ideas into measurable business results.
Key Responsibilities
- Develop and execute annual, quarterly, and monthly strategies for the Bath Category.
- Own and deliver agreed revenue, volume, and profitability targets.
- Develop strategies to grow the category across Retail, B2B, B2G, B2C, Digital, and Reseller channels.
- Identify new markets, customer segments, routes to market, and business opportunities.
- Develop and manage reseller acquisition, activation, and growth initiatives.
- Manage the approved Bath Category budget and ensure strong commercial returns.
- Build and maintain relationships with corporate, institutional, government, and strategic customers.
- Monitor market trends, customer behaviour, competitor activities, and pricing to identify growth opportunities.
- Recommend product, pricing, packaging, bundling, and promotional initiatives to improve market performance.
- Collaborate with Marketing, Finance, Procurement, Operations, and Channel Business Managers to drive category growth.
- Monitor revenue, volume, margins, channel performance, and other key business metrics.
- Prepare regular performance reports, forecasts, insights, and recommendations for management.
Requirements and Qualifications
The ideal candidate should:
- Have a minimum of 7 years of progressive commercial or business management experience.
- Have at least 4 years of experience in a managerial or senior leadership position.
- Possess relevant experience with a strong background in FMCG, home/hospitality design, or related sectors.
- Have specialised sales experience in key account management, distributor networks, and category trade marketing.
- Demonstrate a strong track record in business development, sales, category management, or commercial management.
- Have a proven ability to grow revenue and develop new markets, particularly within the hospitality design or product sector.
- Have a strong understanding of Retail, B2B, B2G, B2C, Digital, and Reseller sales channels.
- Possess strong negotiation, relationship management, and business development skills.
- Be analytical and capable of using data to make sound commercial decisions.
- Be able to independently develop strategies and translate them into actionable plans.
- Demonstrate excellent communication, presentation, and stakeholder management skills.
Ideal Candidate
The ideal Business Manager – Bath Category should be commercially minded, entrepreneurial, proactive, and comfortable taking ownership of business results.
Candidates with experience in Category Management Jobs in Nigeria, FMCG, hospitality products, home and lifestyle products, key account management, or distributor-led sales environments will be well suited to the role.
Strong experience in Business Development Jobs in Nigeria and multi-channel sales management will also be valuable for driving the growth of the Bath Category.
Why Join Esorae Group?
This role provides an opportunity to own and build a growing product category within an established home and lifestyle business.
The successful candidate will have significant responsibility for shaping the category strategy, expanding its market presence, developing new channels, and delivering measurable commercial growth.
Salary and Benefits
Salary: Not Specified.
The original vacancy did not state a specific salary or additional benefits.
Application Closing Date
21st September, 2026.
How to Apply
Interested and qualified candidates should submit their CV to:
Email: career@esoraegroup.com
Use Business Manager – Bath Category as the subject of the email.
Note: E’SORAE Group is an equal-opportunity employer.
