Devien Consult Limited is recruiting on behalf of its client, a fast-growing marketplace and logistics business, to fill the position of Product Growth Marketer in Ikeja, Lagos.
The successful candidate will be responsible for driving courier, store partner and individual user acquisition, increasing delivery volumes, managing paid marketing campaigns and expanding organic traffic and engagement.
This is a contract opportunity for a data-driven and execution-focused marketer who can quickly implement growth strategies, measure results, optimize campaigns and provide actionable insights to executive leadership.
Job Summary
The Product Growth Marketer will play a central role in the company’s growth strategy by developing and executing customer acquisition and activation initiatives.
The ideal candidate should be comfortable working with marketing data, aggressive performance targets and fast-moving startup environments. The role requires strong analytical thinking, creativity, ownership and the ability to work directly with senior leadership.
Key Responsibilities
The successful candidate will:
- Develop and execute strategies for acquiring couriers, store partners and individual users.
- Drive marketplace growth and increase delivery volumes through acquisition and activation strategies.
- Plan, execute, monitor and optimize paid acquisition campaigns.
- Design and improve customer acquisition and activation funnels.
- Develop content and social media strategies to drive organic growth.
- Conduct structured A/B tests and document campaign results.
- Monitor marketing KPIs and identify performance gaps.
- Implement corrective actions to improve campaign and marketplace performance.
- Work closely with the operations team to improve user and courier activation.
- Prepare weekly and monthly marketing performance reports for executive review.
- Analyze campaign, customer and marketplace data to generate actionable growth insights.
- Continuously test and optimize marketing channels to improve acquisition and retention.
Requirements
Applicants should have:
- Proven experience in Growth Marketing, Performance Marketing or marketplace growth.
- Strong analytical skills and experience working in KPI-driven environments.
- Demonstrated ability to design and optimize acquisition funnels.
- Experience managing paid campaigns with measurable return on investment.
- Strong content creation and social media strategy skills.
- Ability to conduct A/B tests and accurately interpret results.
- Excellent communication, reporting and presentation skills.
- Familiarity with marketplace or logistics platforms is an added advantage.
- A highly data-driven and execution-focused approach.
- Ability to work toward aggressive monthly targets.
- Strong problem-solving skills and willingness to learn quickly.
- Excellent organization, reliability and accountability.
- Strong ownership mentality and ability to work independently.
- Comfort working in a fast-paced startup environment and directly with the CEO.
Ideal Candidate
The ideal Product Growth Marketer should combine marketing creativity with strong analytical and execution skills. The candidate must be able to identify growth opportunities, launch campaigns, measure results and quickly optimize strategies based on data.
Experience with marketplace businesses, logistics platforms, paid acquisition and customer activation will be particularly valuable.
How to Apply
Interested and qualified candidates should apply online through the recruitment application form.
Application Closing Date: Not Specified.
Note: Only shortlisted candidates will be contacted.
