Recare Limited is a leading marketer of personal style products in Africa, with operations in Nigeria and South Africa. The company provides products and solutions to the beauty industry and focuses on helping individuals embrace their unique sense of style.
Job Summary
Recare Limited is seeking an experienced Marketing Manager to lead marketing and sales strategies that drive revenue growth, profitability, product availability, and strong market performance across Nigeria.
The successful candidate will oversee brand and channel development, manage marketing teams and third-party platforms, strengthen customer retention, and build productive relationships with distributors, wholesalers, and retailers nationwide.
This position requires a senior FMCG marketing professional with extensive industry experience, strong commercial knowledge, and the ability to translate consumer and market insights into effective growth strategies.
Key Responsibilities
- Develop and oversee brand and channel development strategies to achieve sales and profitability targets.
- Plan and implement marketing and sales strategies aligned with business objectives.
- Ensure product availability across relevant channels and geographical markets.
- Drive prompt shelf offtake and improve product performance across distribution channels.
- Develop and manage the marketing team to deliver business objectives.
- Coordinate and manage relationships with third-party marketing platforms.
- Develop customer retention strategies that support consistent sales revenue growth.
- Build and maintain strong relationships with distributors, wholesalers, and retailers across Nigeria.
- Monitor market and consumer trends to identify opportunities for brand and category growth.
- Support effective brand positioning and channel management across the company’s product portfolio.
- Analyse marketing and sales performance and identify areas requiring improvement.
Requirements and Qualifications
- Bachelor’s degree in Marketing or a related field.
- Minimum of 15 years of experience in the FMCG industry.
- Previous experience as a Marketing Manager or in an equivalent senior marketing position.
- Proficiency in Microsoft Office applications.
- Strong understanding of FMCG markets, consumers, distribution channels, and retail environments.
- Demonstrated experience in developing and implementing marketing strategies.
- Strong commercial and sales orientation.
Key Competencies
- Deal-making and commercial negotiation.
- Channel strategy management.
- Brand and category management.
- Problem-solving and analytical thinking.
- Strategic marketing planning.
- Customer and stakeholder relationship management.
- Team leadership and performance management.
Ideal Candidate
The ideal candidate should have deep knowledge of the FMCG and consumer products industry, with a strong understanding of market dynamics and customer behaviour. The candidate should be commercially focused, analytical, strategic, and capable of managing nationwide distribution and channel relationships.
Salary and Benefits
Salary: Not Specified
Additional benefits were not specified in the vacancy.
Application Closing Date
19th September 2026
How to Apply
Interested and qualified candidates should send their CV to:
Email: recruitment@recarecos.com
Use the job title as the subject of the email.
