A fast-growing digital media distribution company is recruiting to fill the position of Marketing and Business Development Officer in Abuja.
The company builds digital infrastructure connecting African newspaper and magazine publishers with readers across Africa and the diaspora. Its operations cover multiple African markets, including digital rights management and content distribution.
Nigeria is its anchor market, with Nigerian newspaper and magazine titles forming an important part of its publisher network. The successful candidate will take ownership of publisher relationships while driving subscriber growth, corporate sales and strategic partnerships.
About the Role
The Marketing and Business Development Officer will drive reader and subscriber growth as well as business-to-business sales across the company’s markets.
This is a results-focused position for a commercially minded professional who can plan and execute marketing campaigns, manage the customer acquisition funnel and develop corporate and partnership opportunities.
Performance will be measured by paying subscribers acquired, customer acquisition cost, conversion rates and deals closed.
Key Responsibilities
Subscriber Acquisition
- Plan and execute paid and organic marketing campaigns to acquire paying subscribers.
- Develop strategies for growing subscribers across different reader tiers.
- Manage marketing budgets to achieve an efficient customer acquisition cost.
- Monitor acquisition performance and optimize campaigns based on results.
Business Development
- Build and manage a pipeline of corporate seat sales opportunities.
- Identify potential business partners and develop strategic relationships.
- Lead prospects through the sales process and close partnership and corporate sales deals.
- Identify new opportunities for commercial growth.
Content and Social Media
- Develop and execute content marketing initiatives.
- Manage social media channels and community engagement.
- Ensure marketing content aligns with the company’s brand and growth objectives.
- Support publisher-side and partner co-marketing initiatives.
Funnel and Conversion
- Own and optimize the customer acquisition funnel.
- Improve visitor-to-subscriber conversion rates.
- Develop initiatives to increase free-to-paid conversions.
- Analyze customer behavior and identify opportunities to improve the subscriber journey.
Insights and Reporting
- Track and analyze marketing campaign performance.
- Conduct market and competitor research.
- Monitor key growth and sales metrics.
- Prepare performance reports and communicate actionable insights.
- Perform other duties assigned by management.
Qualifications and Requirements
Applicants should possess:
- An HND, Bachelor’s or Master’s degree.
- 3–5 years of relevant experience in marketing, business development, sales, digital marketing or a related field.
- Strong understanding of customer acquisition and conversion funnels.
- Experience developing and managing marketing campaigns.
- Strong business development and relationship-building abilities.
- Good analytical and reporting skills.
- Ability to work with performance targets and limited marketing budgets.
- Strong communication and negotiation skills.
- Ability to work independently in a fast-paced environment.
- Willingness to work in-person during the probation period and subsequently under the company’s hybrid arrangement.
Ideal Candidate
The ideal Business Development professional should be commercially driven, analytical and comfortable taking ownership of measurable growth targets.
Experience in digital media, publishing, subscriptions, SaaS, online marketplaces or other digital businesses would be particularly useful for this role.
How to Apply
Interested and qualified candidates should apply online through the company’s recruitment portal.
Application Closing Date: 5th September, 2026.
